Cullen Newsome
Art Director
Jane S'well cover0A0A4658.jpg



It’s the only bottle that gives you endless options to customize, from color and size, texture and finish to personlized logos and design. Think of each S’well bottle as a miniature blank canvas waiting to be inspired with what makes you YOU.  Countless colors, endless designs, and a million ways to customize a creation that belongs to nobody else on earth.

You’re one in a million, and we think you’re S’well.

Creative Director | Photographer: Cullen Newsome

Copywriter: Lauren MacNeil

Art Directors: Panupong Leelasawat & Wen Shi