Women’s bodies are often used to sell products that have nothing to do with sex. We flipped this type of objectification and used a man’s body instead. We see women used so frequently in this way that we have become desensitized to it. Because seeing a male’s body in this way is much less common, we are still sensitive to the fact that it is inappropriate. Sexuality used tastefully is a beautiful thing, but objectification of women is a cheap tactic that diminishes the intended effect.
Should something that looks and feels like this sell an Xbox? What are we selling?
People aren't objects
Director: Cullen Newsome
Director of Photography: Yuhang Chen
Art Directors: Panupong Leelasawat, Madison Smith and Cullen Newsome