Client: Muscle Milk

Agency: Mekanism

CHALLENGE

Muscle Milk is one the most trusted and recognized sports nutrition and functional beverage companies in the United States but doesn’t have very much traction in New York City. One of the most influential cities in the country isn't drinking Muscle Milk.

Insight

The game of baseball is deeply ingrained in the city of New York and we thought there is no better way than to embrace this tradition. The best way to do that is by throwing the biggest stick ball tournament the city has ever seen. Stick ball is the foundation of the game of baseball and a cherished pastime of baseball lovers everywhere, but particularly in New York City.

Graffiti Boundary Walls