Lighters have become become attached to smoking and the attack on smoking has unfortunately had a major impact on Zippo's sales. People don't need lighters as much anymore.
Lighters are used for much more than just to light cigarettes. I decided to change the narrative and focus on fire. The ability to create fire is one of man's biggest accomplishments. The basic uses of fire and its impact on our lives is something that has become overlooked. In "Lords" fire is life.
Lords is a branded content film for Zippo lighters, but the story is anything but ordinary. Instead of going the obvious route and pairing a lighter with cigarettes, Lords introduces audiences to an entirely new way of viewing this life accessory—a tool for survival— and takes Zippo to a realm it hasn’t been before—the end of days.
When the world has gone to hell, two brothers fend for themselves in a savage wasteland. Stripped of family, home, and and all possessions, the only thing of value these two brothers have is each other—and a Zippo lighter. Its flame is the difference between light and darkness, heat and cold, life and death.
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Creator, Writer and Director