Cullen Newsome
Art Director

LORDS

LORDS

A CULLEN NEWSOME SERIES


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Lords is a branded content film for Zippo lighters, but the story is anything but ordinary. Instead of going the obvious route and pairing a lighter with cigarettes, Lords introduces audiences to an entirely new way of viewing this life accessory—a tool for survival— and takes Zippo to a realm it hasn’t been before—the end of days.

When the world has gone to hell, two brothers fend for themselves in a savage wasteland. Stripped of family, home, and and all possessions, the only thing of value these two brothers have is each other—and a Zippo lighter. Its flame is the difference between light and darkness, heat and cold, life and death.

 

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