Millennials want to be well traveled, but think they can't afford it.
You don't have to cross an ocean to see the world.
In this campaign we focus on the richness of a Greyhound journey. The emotional connection the rider has to the journey is often overlooked. Millennials want to be well traveled but they think they can't afford it. This is no longer the case.
Highlighting the cities in the US that have the same names as iconic cities across the world, we see the rich landscape accessible by Greyhound.
You don't have to cross the ocean to see the world.
Greyhound Road Trip
The website needs to be about imagery and content. The content comes from Greyhound riders all over the US as well as our influencers.
Director/Editor: Cullen Newsome
Art Directors: Charlotte Jonsson, Amanda Jordan, Claire Yu and Cullen Newsome