What the hell is Enoone?

In an act of self reflection, this release started as a simple exercise. What is permanence? What are the things, thoughts and memories that exists much longer than we do. Much like fashion, luxury or even some automobile brands aim to attach to the “life is short”or “things disappear, the experience remains” types of insight.

The title Enoone is the cypher itself. It represents an obsession I’ve had with the number 11 since I was very young. “Eno” is one spelled backwards, combined with the word “one” creates an unrecognizable new word…Enoone. Although this code exists, it’s not to be highlighted or even acknowledged. This form of cypher, easter egg allows the project itself to have a deeper and longer lasting element. Some brands might use this to call back on in future campaigns. Connecting newer campaigns to it almost like a time capsule.

The SKULL

Other than the obvious symbol of death this skull works as a monument or a symbol.
The diamonds speak to longevity and beauty, while the skull directly contradicts those themes.