What is Benevolence?

In this world, benevolence is choosing grace when you have every reason not to.
The typography lays stacked acts like the weight of the world, mounting on the artists shoulders.

Insight

Occationally, the biggest display of power is restraint.

Rationale

Benevolence lives in the space between power and restraint. It's the ability to own a room without speaking, to carry strength without displaying it, and to choose generosity when there is nothing to gain from it.

The artist Jayde, is an embodiment of this benevolence. We sure her confident yet being pulled in a particular direction. Her characteristics aren’t far off from some the biggest brands that exist today. Car companies featuring a new, power when needed, safety first car. A luxury brand highlighting the benefits of quit luxury. There’s even room for an athletics spin when speaking about delayed gratification and embracing the grind.